Strategic Communication for Behaviour and Social Change in South Asia

UNICEF

South Asia has a long tradition of using communication to promote development goals. Communication approaches have been variously used for promoting immunisation, prevention of diarrhoeal dehydration and HIV/AIDS, female literacy, among others. These have been in the form of mass media campaigns, radio programmes, posters, street plays and localized outreach through communities and NGOs.

This working paper presents a synthesis of experiences in applying various communication approaches ranging from mass communication and entertainment education, interpersonal communication, participatory development communication, advocacy and social mobilisation that have been used in South Asia and elsewhere.

Source: ComDev

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